Sok understands the human dimensions that data alone can't capture. Individual psychology, group dynamics, cultural context, and the interpersonal patterns that shape how decisions actually get made.
Build nuanced profiles of stakeholders, customers, or audiences. Not demographics — psychology. How they think, what they value, what moves them, and what their objections will be before they voice them.
Understand how specific people will interact in specific situations. Power dynamics, communication styles, likely points of alignment and friction. Preparation that goes beyond talking points.
Map hierarchies, cultural norms, and group behavior patterns. Understand how information flows through an organization, where influence concentrates, and how collective decisions emerge from individual actors.